34. You're not for everyone - and that's okay! Real talk on niching down your business

Not everyone is going to like you, your business, or what you offer... and you should know that this means you're on the right track!

As a small business owner, 'niching down' is advice touted by marketing experts everywhere... but the resistance to going DEEP on a specific solution and target audience can bring up those old fears of rejection, worry, and perhaps a deeper symptom of wanting to be liked by EVERYONE.

In this episode, we get real on the opportunities and insecurities that come along with niching down your small business.

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